MW Luxury Packaging has been awarded the Packaging Manufacturer of the Year during this year’s Luxury Packaging Awards ceremony in London last week. The judges commented that they are a great company with great service and wide variety of well executed packaging solutions.
Their latest packaging project was for Brown Forman, in celebration of what would have been Frank Sinatra’s 100th birthday, have created one of the companies most prestigious and expensive whiskies ever. Jack Daniel’s Sinatra Century is an extremely limited release drawn from just 100 barrels, “handpicked by master distiller Jeff Arnett”. The product was bottled at 100 proof and featured a specially designed bottle and bespoke luxury collector’s gift box inspired by Sinatra’s signature style.
In honour of Frank’s nickname, Ol’ Blue Eyes and to the classic piano that accompanied his legendary voice, each individually numbered bottle comes in an exquisite midnight blue lacquered wooden box. The box was designed to be a collectable keepsake and is lined with black leather. Inside the pack there is a hardbound tribute book about the man, the music and the whiskey. There is also a replica of Frank’s tie clip that contains a digital, never-before-released complete concert recording of him at his best at The Sands Hotel and Casino in Las Vegas in 1966.”