• 01st January 2016

Elit, Russian brand’s premium vodka.

Stolichnaya looked redesign its coffret for Elit, the Russian brand’s premium vodka, to “stand out from the clutter” on store shelves and even to complete with other luxury categories outside of beverages. This bid for differentiation was created by creating a coffret featuring tin and injection molding with a triangular cut-out whose shape is meant to mimic the shape of the bottle inside the coffret.  The case is covered in a metalized soft-touch varnish with a graduated finish.