• 09th March 2016

MW Luxury Packaging Crafts Box for The Cally

Edinburgh’s Caledonian distillery may be long closed but its greatest invention, this wonderful medium-bodied single malt, lives on. Warm gold in colour, and infused with dark chocolate, treacle and espresso, this aged whisky offers a complex, bittersweet mouthful that lends itself perfectly to the bottle’s bespoke, Gothic-inspired packaging.

Crafted by MW as one of a family of seven limited edition whisky packs, The Cally’s box was assembled using rigid board construction. The gorgeous black and grey illustrated front is specially printed and coated in anti-scratch laminate, and is accented with spot gloss varnish panels.

Inside, the bottle is held in place using a specially moulded vacuum-formed top fitment and flexible EVA base. The cream flocked interior and split line around the outside of the box provide a pleasing contrast to the ebony exterior. Lastly, an inner compartment with a tonal varnish door holds an exclusive hardbook book wrapped in copper metallic paper.

Original article