- 22nd November 2017
Best in Show - Two-Trophy Triumph for MW at NJPEC Package of the Year
Earlier this year, the MW team was honoured with a prestigious industry trophy at the Luxury Packaging Awards 2017. Now, we are proud to announce that the same pack that came top in the Cosmetics category at the LPAs has bagged another top award: NJPEC’s Package of the Year.
The winning pack was manufactured as part of a collaboration between global beauty brand Estée Lauder and fashion influencer Victoria Beckham. The Victoria Beckham Collection Daylight Edition is shaped like a beauty
This special pack won both
Working from a design inspired by pinball machines and Chinese puzzle boxes, the MW team manufactured a pack that doubles as a playable labyrinth. The bottle of La Mer lotion rests in a central recess, and is surrounded by EVA foam walls in the shape of the letters M, A, T, T and E; a ball bearing is held in place with a hidden magnet and, when released, can be guided around the maze.
On the 16th November the team assembled for the NJPEC ceremony to pick up our trophies: etched crystal stands with laser print photos of our winning packs. After a fantastic night, we’re delighted to share the news with you. To get a better look at these special MW creations, and to find out more about how they were made, visit our Showcase page.