- 15th September 2017
Packaging Innovations 2017, London Olympia
Thank you for stopping by stand J56 at this year’s Packaging Innovations in the London Olympia.
The MW team had a fantastic time showcasing our latest packs and meeting industry people just like you. Reflecting on this fantastic event, we wanted to take a moment to remind you of what you saw.
Pride of place on our stand was our sleek black and gold pack for the Victoria Beckham Collection Daylight Edition, which just came top in the Cosmetics category at the Luxury Packaging Awards 2017.
Our two most popular packs were our most playful creations to date: the pinball-inspired La Mer Maze Box, which features a playable labyrinth, and the Clarins Kaleidoscope Wheel. This pack is notable for its internal mirror and free-moving pointer wheel, which helps you to pick one of seven gorgeous lip oils.
Another pack we displayed was our gold-embossed paper-wrapped box for Aerin Rose de Glasse d’Or. Visitors also took an interest in our practical bamboo case for Diageo’s Roe & Co whiskey (which doubles as a cocktail preparation board), and our book-inspired boxes for the new limited edition Belle Eau de Parfum from Worth and Disney.
If you’d like to learn more about any of these packs, or if you think the MW team could help bring a packaging project of yours to