- 18th April 2018
POP Displays & Award-Winning Packs: Catch the MW team at Luxe Pack New York
Each year, our team attends a number of global packaging conventions with the aim of networking, getting the latest industry updates, and showing off our finest packs. This year, we’re excited to be attending Luxe Pack New York, which will take place at Pier 92 on the 16th and 17th May, particularly as our stand is going to look a little different than usual.
At the end of last year MW was acquired by GPA Global, an international packaging manufacturer with huge reach. Their backing has allowed us to expand our services and capabilities, and supply our customers with a wider variety of packaging products.
One of the most exciting new additions to the MW range is the point-of-purchase (or “POP”) display, which has long been a star product for GPA Global. POP displays typically increase store sales by 30% and can be crafted in a variety of different ways depending upon the precise needs of the client.
In addition to showcasing our new display capabilities, our stand at Luxe Pack New York will feature some of our most exciting recent projects. These include our award-winning pack for the Victoria Beckham Edition Daylight Collection 2.0, and our containers for Johnnie Walker Blue Label Ghost & Rare and Maestro Dobel 50.
If you’d like to learn more about our partnership with GPA Global or get a look at our latest work, stop by Pier 92 on 16-17 May. You’ll find Dustin Wills, MW’s Managing Director of the Americas, at stand D209.