• 15th October 2020

Glenfiddich Grand Cru bags a Frontier Award

Recently, the GPA Luxury team collaborated with Glenfiddich to craft a very special pack for their Grand Cru whisky, a 23-year-old single malt finished in French cuvée casks. We’re delighted to announce that this product has now been honoured with a major industry accolade: Wines & Spirits Product of the Year at the Frontier Awards 2020.
 
The whisky in question – which is notable for its lemon and brioche flavour notes – comes in a sleek black glass bottle and is presented in an opulent black box with a rotating central compartment. The pack is wrapped in bespoke soft-touch, deep black paper, and embellished with a striking, firework-inspired spray of gold and silver.
 
The Frontier Awards were set up to celebrate innovation and creativity with the travel retail sector, and are judged by a panel of industry experts. This year, the judges were blown away by the quality of both the Grand Cru whisky and its decadent packaging, commenting:
 
William Grant and Sons don’t just create and launch a product, they create a whole new world around it. The comprehensiveness of the launch, from product idea, liquid, packaging, presentation through to the engagement – from A-Z is category leading/benchmark setting.
 
You can learn more about how we made this special pack here! And don’t forget to join us in raising a glass to Glenfiddich as well as our own hard-working team.