• Johnnie Walker

Johnnie Walker Blue Label – Ghost & Rare Special Release

Johnnie Walker Blue Label Ghost & Rare is a Special Release created from eight truly unique Scotch whiskies and brought to life by Master Blender Jim Beveridge; of the eight whiskies included, three were sourced from “ghost” distilleries. This complex blend of sophisticated, full-bodied single malts and single grains has resulted in an indulgently rich take on the classic Johnnie Walker Blue Label taste.

To celebrate this unique whisky, Force Majeure designed and the MW team were asked to manufacture a pack honouring the ghost and rare whiskies that went into its creation. The result? A cleverly engineered sliding pack constructed with premium grey board and wrapped in high quality art paper printed with a map of Scotland. To create texture, gloss varnish was applied to the illustrated map in a contoured pattern. The location of each “ghost” distillery was picked out in looping, screen-printed script, while the remaining sites were marked with eye-catching gold foil.

The bottle of Johnnie Walker itself is held in a cream vacuum-formed fitment within a diagonally finished rigid board compartment, which is in turn held in a slide-out drawer wrapped in colour-matched, core-dyed paper. A bespoke sliding mechanism and concealed magnets make it easy to pull out the drawer; upon completion of its “journey” the drawer clicks satisfyingly into place. Meanwhile, a discreet gap in the inner fitment controls the vacuum effect created by the sliding drawer.

The finishing touch comes in the form of a gold foil band wrapping around the edge of the slide-out drawer and bearing the story of this unique whisky in sleek, debossed lettering.

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