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Keep up-to-date with the latest news from across the industry
Designing Luxury Packaging by Telling a Story.
Many things go into the running of a successful business, and the most important is an in-depth understanding of the purpose their packaging serves. Standard packaging is designed to protect its contents, provide information, and convey an idea of price range. But with luxury packaging, it’s a different story.
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Jägermeister VIP Founder’s Kit - Formes de Luxe, May 2017
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The Heritage Connection - Formes de Luxe, May 2017
Diageo global design director Jeremy Lindley discusses the newcomers to Johnnie Walker's lineup, how he is addressing the craft trend and the link between the brand's packaging design and its history.
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The WorldStar Awards 2017: Celebrating Our Sinatra Century Win
Last year, MW’s Sinatra Century pack was honoured with a WorldStar Award for Packaging Excellence – and this month, the team finally got their hands on the striking blue trophy.
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Nolet's Dry Gin Reserve
Formes de Luxe March 2017 | Only 500 bottles of NOLET's premium Dry Gin Reserve is produced annually.
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MW’s Slovakia Operations Site
For the MW Luxury Packaging team, 2016 was a huge year. We collaborated with global brands like Estée Lauder and Johnnie Walker, walked away with silver and bronze trophies from the Starpack Awards and – most exciting of all – opened a new factory in Europe.
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Packaging smartens up its act
The era of smart spirits packaging has already arrived. Toby Wilson, COO of MW Luxury Packaging shares his views on the increasing importance of provenance within the whisky industry.
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'Rich Niche' and MW Packaging
Elitist cosmetics that don't skimp on superlatives: these products deem themselves highly effective, very beautiful, and incredibly expensive! The role of packaging is to enhance formulas, favoring aesthetic and functional quality with revolutionary innovations. Every detail counts for those who want to take part in this mini Eldorado.
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MW wins two Golds at the 2017 PAC Awards
MW Luxury Packaging, the leading luxury packaging developer and manufacturer, wins two Gold PAC Global Leadership Awards during the official ceremony in Florida, US.
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MW’s Sinatra Century pack wins big at the WorldStar Awards 2017
We are celebrating the release of this special pack all over again, having walked away with a WorldStar Award in the Luxury category.
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Packaging the Perfect Luxury Gift
Luxury isn’t just about good looks. It’s about crafting a process.
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MW produces packaging for Estée Lauder, Crème de la Mer
Earlier this year, MW Luxury Packaging worked with Estée Lauder to produce an exclusive Victoria Beckham make-up case. Now MW and Estée Lauder have teamed up again, to create a luxury bento-style gift box for their world-renowned Crème de la Mer products.
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MW celebrates a successful year with their limited edition Christmas gift.
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Judging high-end packaging awards - Toby Wilson, COO of MW Luxury Packaging.
Interview with Toby Wilson, COO of MW luxury packaging about his involvement in the branding and packaging community, including his recent work as judge and panel member at the international spirits challenge and the Harpers Design Awards. News Packaging - November 2016
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MW packaging got featured in "Formes de Luxe"
November 2016
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Profusion of Grandeur
From premium to super luxury and all in between, Simon Creasey finds that there’s much activity and an increased rate of change in luxury packaging.
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Starpacks 2016. Silver Award for MW
Success! MW wins two out of three awards in the luxury category at Starpack Awards 2016 ceremony in London.
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Starpacks 2016. Bronze Award for MW Luxury Packaging
Success!! MW wins two out of three awards in the luxury category at Starpack Awards 2016 ceremony in London.
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Rigorous Testing and Risk Management Set MW’s Luxury Packs Apart from the Crowd
MW Luxury Packaging will be using this year’s events in London and Monaco to showcase their cutting edge, super functional packs.
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Luxury Packaging Awards 2016 | MW to showcase its best luxury products
MW Luxury Packaging will highlight its cutting edge, super functional packs at Luxury Packaging 2016.
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Adding the final touch of opulence – Meet the company behind the packaging of your favorite luxury brands
MW works behind the scenes to ensure that great products are always housed in packaging that is a luxurious and aesthetically appealing but durable and protective.
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Johnnie Walker & Sons Private Collection - 2016 edition
For the third year running, Johnnie Walker have released their John Walker & Sons Private Collection blended scotch whisky. This year, "fine honeyed notes" are the theme, and once again only 8,888 bottles have been released. In honour of this special occasion, the Johnnie Walker brand has teamed up with MW Luxury Packaging team to produce an elegant wood-effect pack.
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MW Luxury Packaging attends risk management course in China.
MW Luxury Packaging has sent its Asia team members to a specialist risk management course in China.
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El Dorado
In celebration of Guyana’s fifty years of independence, El Dorado have released this rare Grand Special Reserve Rum, boxed in limited edition packaging designed by Pemberton design , developed and manufactured by MW Luxury Packaging. Formes de Luxe - July 2016
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MW Luxury Packaging produces luxury display case for Dieline Award trophy
For the second year in a row, MW Luxury Packaging have teamed up with The Dieline and Neenah Packaging to produce a luxury display case for The Dieline’s award trophy, which was showcased at The Dieline Awards 2016.
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El Dorado developed by MW Luxury Packaging
In celebration of Guyana’s fifty years of independence, El Dorado have released this rare Grand Special Reserve Rum, boxed in limited edition packaging designed by Pinberton design, developed and manufactured by MW Luxury Packaging
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MW Luxury Packaging creates luxury tequila packs
MW Luxury Packaging has teamed up with Viceroy Creative to produce luxury packs of Patrón tequila.
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Treasurer Vape E-cigarette kit
It’s fair to say that vape pens are having a moment. To stand out in a burgeoning market, Mormedi designed this beginner’s kit for those interested in taking a step into the world of e-cigarettes.
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Dailuaine, Designed by Bloom and Crafted by MW Luxury Packaging
Hailing from Speyside, and notable for its syrupy texture and peppery finish, this Dailuaine 34 Year Old whisky was one of Diageo’s special releases for 2015, and belongs to a family of seven single malts with luxury packaging designed by MW.
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MW Luxury Packaging Crafts Box for The Cally
Edinburgh’s Caledonian distillery may be long closed but its greatest invention, this wonderful medium-bodied single malt, lives on. Warm gold in colour, and infused with dark chocolate, treacle and espresso, this aged whisky offers a complex, bittersweet mouthful that lends itself perfectly to the bottle’s bespoke, Gothic-inspired packaging.
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Bespoke MW Luxury Packaging Box for Pittyvaich
This 25 year old, medium-bodied whisky is one of Diageo’s nine Special Release Single Malt Whiskies for 2015, and offers an exceedingly rare taste of the now-closed Speyside Distillery, which operated from 1975 to 1993. The accompanying limited edition Pittyvaich packaging belongs to a family of seven single malts, each sporting their own bespoke MW boxes.
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MW Luxury Packaging Limited Edition Pack for Port Ellen
The Hebridean island of Islay is a land of wind-whipped beaches, salt air and woodsmoke, and with just one sniff of this aged single malt – which came to life in Islay’s now closed Port Ellen distillery – you’ll find yourself transported there in a moment. On the tongue, this deep gold whisky is drying, smoky and sweet, with appealing highlights of toffee and lemon.
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Special MW Luxury Packaging Box for Clynelish
As part of its Special Releases of 2015, Diageo chose a Select Reserve from the Clynelish Distillery. This unique, specially created single malt is yellow gold in colour and has a rich, full flavour. At first, creamy sweet, and then drying to a peppery finish, this bold whisky is a truly unique drink.
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MW Luxury Packaging Develops and Manufactures Pack for Exclusive Whisky
Less than 3000 bottles of this aged whisky from the now closed Brora distillery exist worldwide, and with its soft, chocolate-infused taste and irresistibly smoky scent, it’s easy to see why it would be in such high demand. To help celebrate this wonderful, rare drink, MW developed and manufactured a limited edition box, one of seven unique packs designed for Special Release single malt whiskies.
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MW Luxury Packaging: Bespoke Pack for Dalwhinnie
This unique whiskey comes all the way from the heart of the Cairngorms in the Highlands of Scotland. Aromatic and cool in taste, with a dry, pine-infused finish, this 25 year old single malt evokes the crisp, mountainous region in which it was born, and is celebrated perfectly by its specially designed luxury packaging.
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MW Luxury Packaging recognised for Jack Daniel’s and Johnnie Walker designs
MW Luxury Packaging has won two awards for the redesign of Jack Daniel’s Sinatra and Johnnie Walker Blue Gift Pack.
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PAC Global Leadership Awards for MW Luxury Packaging
MW Luxury Packaging, the leading luxury packaging developer and manufacturer, wins two PAC Global Leadership Awards during the official ceremony in Florida, US.
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Elit, Russian brand’s premium vodka.
Formes de Luxe, Jan 2016.
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The Finishing Touch: How Luxury Products Become Must-Have Gifts
Is there anything better than giving someone a gift and seeing them react with joy? With Christmas just around the corner, people across the world are searching for special gifts they would like to give to friends and family on the big day.
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MW Luxury Packaging Wins WorldStar Award
MW Luxury Packaging, 2015 Luxury Packaging Manufacturer of the Year and the winner of many prestigious awards, has won a WorldStar Award for their Sonos Blue Note pack.
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Jack Daniel's Sinatra 100 Years Special Edition
Brown Forman, in celebration of what would have been Frank Sinatra’s 100th birthday, have created one of the companies most prestigious and expensive whiskies ever. Jack Daniel’s Sinatra Century is an extremely limited release drawn from just 100 barrels, “handpicked by master distiller Jeff Arnett”. The product was bottled at 100 proof and featured a specially designed bottle and bespoke luxury collector’s gift box inspired by Sinatra’s signature style.
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Packaging Manufacturer of the Year Award for MW Luxury Packaging
MW Luxury Packaging has been awarded the Packaging Manufacturer of the Year during this year’s Luxury Packaging Awards ceremony in London last week. The judges commented that they are a great company with great service and wide variety of well executed packaging solutions.
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CÎROC Vodka
CÎROC vodka is a relatively new player within the vodka market. It stands alone as the world’s first and only vodka made exclusively from French grapes. I’ve always known of CÎROC as associated with their brand ambassador Sean “Diddy” Combs. However, their limited edition CÎROC X packaging design just might eclipse the star who has been helping make a name for the spirit.
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Christian Louboutin nail polish gift set
This is the most luxurious and sensational nail polish gift set I have ever seen, hands down (pun intended). Christian Louboutin has packaged up some of their show-stopping nail polish bottles into a gift set featuring three striking shades with three different limited edition package designs. Pink developed the design, and MW Luxury Packaging used double thickness rigid board to manufacture each special box.
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Luxury Packaging Awards 2015 | Packaging Manufacturer of the Year winner
The Luxury Packaging Awards 2015 winner in the Packaging Manufacturer of the Year category was announced at the Grosvenor House Hotel, London event.
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"At MW, we pride ourselves on manufacturing the unique"
Interview with Toby Wilson, COO of MW Luxury Packaging. News Packaging No. 21
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Johnnie Walker Blue.
The latest in a line of yearly Johnnie Walker Blue Gift Packs. News Packaging No.21
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