At the end of last year, La Mer sent ripples through the beauty world by unveiling a brand new product: their Revitalizing Hydrating Serum. To celebrate the release, La Mer invited previous collaborators GPA Luxury to create a bespoke presentation box.

The initial inspiration came from an unexpected place: the pages of a children’s pop-up book. But in the hands of La Mer and GPA, the idea was crafted into something truly sophisticated.

The pack exterior is a rigid hinged box. At first glance, its muted colouring and subtle blind deboss branding seem understated; in the right light, though, the blue speckled foil paper glitters ocean green, hinting at the beauty within.

Lift the lid and an accordion of illustrated book pages spill out. The pages were crafted using uncoated stock and – in combination with the watercolour-inspired imagery – conjure the feel of an Impressionist’s sketchbook. In place of a final page is a panel containing a removable mirror; when the box is fully opened, the mirror reflects the bottle of Hydrating Serum beneath.

Beauty enthusiasts around the world will no doubt be keen to get their hands on this pack but unfortunately, this stunning GPA-La Mer collaboration is only being gifted to a thousand – very lucky – industry influencers.

View more images