• Diageo

Tanqueray London Dry Gin

Tanqueray is one of the most recognisable gin brands on the planet. First founded in 1830, it’s a label famous around the world for its London Dry Gin, which comes housed in an iconic green bottle. Recently, the GPA Luxury team was invited to manufacture a special pack for this celebrated gin. The finished result is a top-loading tin container boasting intricate embellishments.

The pack utilises premium tin sheet printed in vivid full colour green, and embellished with embossed line work in a brighter, metallic green shade. Further textural details can be found in the Tanqueray branding and the bottle illustration on the back of the tin.

A finger recess at the top of the pack allows the lid to be easily popped off, and the gin lifted out. Inside, a premium, vacuum-formed PP fitment holds the bottle, ensuring that it sits securely in place during transit.

To enhance the end user’s interaction with the pack, we added the story of the Tanqueray brand to the tin, as well as serving suggestions. The pièce de résistance, however, is a removable bottle opener that sits on the front of the tin – and is easily missed at first glance. We created a bespoke, high-tolerance injection-moulded fitment and snapped it onto the front face to hold the opener, which is chrome-plated and features the red Tanqueray “T”.

This clever finishing detail gives the tin another level of functionality, allowing the user to easily open up a bottle of their favourite mixer.

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