Johnnie Walker Blue Gift Packs 

The outer pack is rigid board covered in a dyed and embossed premium paper.  The construction presents a window at the front and back which allows light through the pack and illuminates the beautiful bottle and whisky inside whilst on shelf.  When the pack is opened, you are then presented with the mirror finished injection moulded fitment that holds the bottle suspended from the walls of the pack. The mirrored finish reflects light so that when the pack is open you get the coloured reflections from the bottle bouncing around the polished surfaces.  The pack is then held shut with a magnetic board clip that attaches to the sides of the pack.  This band carries the iconic branding that is Johnnie Walker Blue.