News

Keep up-to-date with the latest news from across the luxury packaging industry

What are the Secrets to Crafting the Perfect Luxury Watch Packaging
Craftsmanship and personalization in luxury watch packaging continue to play a vital role in the industry as a whole, but exclusivity is slowly giving way to alternative customer demands.
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Breaking Down Compostable Packaging: Does It Deliver the Intended Result?
So when a disposable item says, “I’m 100% compostable,” it makes us feel good. But what exactly does that claim mean? Is compostable packaging actually a viable solution to our waste problem, or does it do more greenwashing than good?
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Why We Care About Life Cycle Assessment, and Why You Should Too
Why should you care about Life Cycle Analysis? It allows you (and us) to understand the entire sustainability story of your packaging by analyzing the environmental impact at every stage.
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Without Scope 3 Emissions, You Can’t Consider the Whole Package
With so many companies claiming carbon neutrality—or simply setting goals to reduce emissions—it’s more important than ever to understand Scope 3 emissions and their impacts across all sectors.
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Close-to-Home Production Solutions for a More Sustainable Packaging Future
We always consider the entire supply chain, offering solutions—warehouse space, global manufacturing facilities, automated processes, innovative materials—that give you the option to bring production closer to home.
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Color Consistency in Packaging: Cracking the Code
In an age where maintaining brand reputation is everything, it’s imperative that your packaging reflects your product and your brand.
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Luxury Watches Market and Luxury Packaging
This article examines the evolution of the luxury watch industry and how luxury packaging has contributed to the current boom.
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GPA Luxury at LuxePack New York
The 19th LuxePack trade show takes place June 15-16 at the Javits Centre, New York. It’s the premier event for creative packaging, so as an award-winning luxury packaging company of course we’re coming along.
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The Devil’s in the Details: The Importance of Luxury Packaging
What does luxury mean to you? We believe that it is more than mere materiality: it’s an experience. Read our thoughts on the importance of luxury packaging, and why, for us, the devil really is in the details.
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Sustainability, luxury, and other emerging trends in the beauty industry
To find out how beauty brands are responding to the trend for sustainable packaging, we asked industry leaders what's driving the change, and what impact it will have.
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Here’s our eco-friendly Christmas gift for 2021
Each year we design a unique Christmas gift to send to our clients and suppliers, and this year we’re celebrating sustainability. Our 2021 mailer is made from plastic-free and recyclable materials and contains a build-it-yourself, plywood snowflake ornament to hang on your tree.
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We just won a Luxury Packaging Award!
Our stylish white presentation case for Ladyburn 1966 Edition One just won a Luxury Packaging Award! We manufactured this special pack as part of a collaboration between Ladyburn and iconic 1960s photographer David Bailey, who supplied 11 rarely seen images for the bottle labels.
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GPA Global acquires ASG Spark manufacturing site in Poland
Our parent company GPA Global just acquired a new manufacturing site in Poland, which is owned by ASG Spark. Equipped to manufacture high-quality folding cartons and rigid boxes and covering everything from design through to logistics, this facility will hugely expand GPA’s capabilities and reach within Europe.
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Our work is showcased in this new video from Irish Distillers
Our President of Irish Operations, Linda Lucas, features in this fantastic new video, which was produced by Irish Distillers for their Grain to Glass series. Linda explains our modern approach to crafting sustainable premium packaging for the spirits sector.
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GPA Luxury shortlisted for Luxury Packaging Awards 2021
Fantastic news! We’ve been shortlisted in five separate categories for the Luxury Packaging Awards 2021, including Luxury Seasonal Pack and Luxury Packaging Supplier.
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GPA Luxury presents “Eco-Logic” – a new range of sustainable packaging
Eco-Logic is a new approach to packaging from GPA Luxury that incorporates eco-friendly materials and processes at every turn. To showcase exactly what we can do for brands within the cosmetics sector, we crafted a range of biodegradable packs using wet-press moulded pulp and FSC-certified paper.
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GPA Luxury wins Best Luxury Brand Packaging Provider 2021
The Midlands Enterprise Awards are back and they’ve just named GPA Luxury Best Luxury Brand Packaging Provider for 2021!
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Our guide to moulded pulp packaging for luxury cosmetics
The cosmetics sector is responsible for 120 billion units of packaging each year, many of which will end up in landfill. With consumers keen to buy from brands with sustainable credentials, now is the time for luxury cosmetics brands to branch out into new packaging formats such as moulded pulp.
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Can luxury packaging be sustainable?
Sustainability should be a priority for brands across all sectors – including luxury. If you’re a luxury brand looking to improve your green credentials, read this straightforward guide on sustainability in luxury packaging.
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The GPA Luxury whisky investment guide
Whisky investment is a trend that’s grown hugely in recent years. With demand always growing for rare, aged, and limited edition single malts and blends, many people are now beginning to invest their hard-earned money in a whisky collection. Find out how to get started with yours by reading our guide.
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Packaging: "We must build back better"
The pandemic has only intensified the spirits industry’s drive to create sustainable packaging. Joe Bates reports on the latest developments
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How to recycle cosmetics packaging
Cosmetics packaging can be hard to dispose of in an eco-friendly way – but gradually things are changing. As brands move towards recyclable packaging, and makeup recycling schemes pop up around the country, it’s becoming much easier to rescue your pots, tubes, and palettes from landfill.
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GPA Luxury named Best Luxury Brand Packaging Specialists for 2021
The GPA Luxury team have just picked up a Business Excellence Award! We were named Best Luxury Brand Packaging Specialists 2021- UK.
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GPA Luxury wins two Luxury Packaging Awards!
The results of the Luxury Packaging Awards are in and GPA Luxury has been named Luxury Packaging Supplier of the Year!
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Here’s how brands can take part in Chinese New Year
Chinese New Year is here, which means it’s time to hand out red envelopes, hang lanterns, and usher in a brand new lunar year. If you’d like to learn more about Chinese New Year, and how brands can celebrate with their own limited edition packs, click here.
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Here’s how we celebrated our 2021 Chinese New Year party
Happy Chinese New Year from the GPA Global team! For 2021 we celebrated with an online party, featuring a talent show and employee awards.
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Tin Packaging & Sustainability
A luxury pack made from tinplate ticks all the boxes when it comes to aesthetics, functionality and sustainability.
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GPA Global awarded Gold Sustainability Rating from EcoVadis
In December, GPA Global’s EcoVadis Sustainability Rating was renewed and the team was awarded a Gold Medal for achievements in sustainability.
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A special Christmas message from GPA Luxury
2020 has been the most challenging year in living memory. In response, our team has created a short film encouraging everybody to reach out a hand and spread love, hope and kindness this Christmas.
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Nine GPA Luxury packs shortlisted for the Luxury Packaging Awards
Nine of our packs have been shortlisted across seven different categories for the Luxury Packaging Awards 2020! The winners will be announced at a virtual event later this year!
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GPA Luxury picks up a Global Excellence Award!
We just picked up a LUX Life Global Excellence Award for the third year in a row! For 2020, GPA Luxury has been awarded Best Bespoke Packaging Solutions Provider - East of England.
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Seven tips for creating the perfect luxury whisky pack
Interested in how the GPA Luxury team sets about manufacturing our award-winning packs? In this article, we compile seven tips for creating fool-proof luxury whisky packaging.
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Glenfiddich Grand Cru bags a Frontier Award
Recently we teamed up with Glenfiddich to craft an opulent black and gold pack for their 23-year-old Grand Cru. After a successful collaboration we’re celebrating all over again, as this special whisky (& its luxury pack) has just bagged Wines & Spirits Product of the Year at the Frontier Awards!
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Bonjour from France! Meet GPA Luxury’s French team
We recently translated the GPA Luxury website into French to create a superior customer experience for our Francophone clients. To celebrate, here’s a short article shining a spotlight on our French office, which is headed up by sales director Lisa Peignon.
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Sustainable Scents and Luxury Perfume
Sustainability is the buzzword of the moment amongst luxury fragrance brands – but what is it that makes a perfume eco-friendly? Read our latest article for the lowdown on how luxury fragrance brands such as Cultus Artem are doing their bit for the environment.
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The Luxury Touch: Creating unforgettable customer service within the luxury sector
Did you know GPA has recently expanded to begin working within the luxury travel sector? After collaborating with Swiss apart-hotel brand Le Bijou, we got thinking about how a superior client experience is what makes a brand truly luxury.
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Mexico-based packaging for premium spirits: How mezcal is changing the face of the industry
Premium mezcal is one of the hottest drinks of the moment. This traditional spirit, which hails from Mexico and comes in hundreds of varieties, is fast becoming a staple of the trendiest cocktail bar menus, and is set to create an exciting new boom in the luxury packaging sector.
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Packaging for the premium playing cards & board games market
By 2025 the global board game industry is expected to be worth over $21 billion. In this article we take a look at some of the factors involved in this rise, and pinpoint some of the exciting brands and designers who are creating premium products within the sector.
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Rimmel Lasting Matte Mailer selected as a finalist for the Pure Beauty Awards!
Our innovative mailer for Rimmel’s Lasting Matte range has been named as a finalist in the Pure Beauty Global Awards 2020! We’ve been shortlisted in the category of Best New Design & Packaging, and will find out May 14th whether our pack has nabbed one of the top prizes. Stay tuned…
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GPA Global & Hub Folding Box Co.
Award winning Packaging Industry Innovators, Merge to form an even greater global supply chain solutions provider.
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GPA Luxury at LuxePack LA
LuxePack 2020 is calling! The GPA team is headed to Los Angeles on February 11th and 12th to attend one of the hottest luxury packaging events of the year. Come see us at booth I12 to view our latest luxury packs for brands such as Don Julio and Beringer.
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GPA Luxury exhibiting at PLD Paris 2020
GPA Luxury is headed to Paris for an exciting event: Packaging of Premium & Luxury Drinks. We’ll be exhibiting some of our latest packs at stand L68 in the Paris Expo Porte de Versailles, January 29-30. If you’re planning on attending, make sure you stop by our stand to visit the team!
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GPA Luxury named Best Luxury Packaging Solutions Company 2019
LUXLife magazine have just named GPA Luxury Best Luxury Packaging Solutions Company in their 2019 Global Excellence Awards!
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Success for GPA at the Luxury Packaging Awards 2019
In 2015 our team won Packaging Manufacturer of the Year at the Luxury Packaging Awards. Now, four years on, we’ve just been honoured with Luxury Packaging Supplier! In addition, the GPA team also walked away with an award for best Luxury Seasonal Pack. Find out more here!
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GPA Luxury just won a Pure Beauty Award!
“This year's awards epitomised everything I love about the industry.” Here’s what Lucy Tandon Copp had to say about the Pure Beauty Awards, where our Rimmel influencer pack just won Bronze!
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New weapon of seduction | Formes de Luxe
An emerging niche in luxury packaging, influencer kits have become an indispensable marketing tool. Revisiting the idea of limited editions and press kits, these giftsets play on sight, sound and touch to bring products to life. Brands are going all out to influence the influencer!
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Sustainable packaging
Looking beyond the product to build sustainable operations is the ethos that drives GPA Global.
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Vote for GPA Luxury in the Pure Beauty Awards!
Our rose gold influencer kit for Rimmel’s Wonder’Luxe Volume Mascara has just been shortlisted for a Pure Beauty Award! Click here to learn more about the pack, and to find out how you can vote for our entry.
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GPA Luxury at Packaging Innovations 2019
We’re boxing up some of our award-winning packs and heading to the London Olympia for this year’s Packaging Innovations. See you there on the 11th and 12th September at stand J56!
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GPA Luxury shortlisted for the Luxury Packaging Awards
Fantastic news! We’ve been shortlisted in five separate categories for the Luxury Packaging Awards 2019, including Luxury Seasonal Pack and Luxury Packaging Supplier. On the 7th November, we’ll be heading to London’s Grosvenor House Hotel to find out whether we’ve bagged any of these prestigious awards
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GPA Luxury, a name change and a new era for the MW Luxury team
A new era for the MW Luxury team. We’re now the luxury packaging arm of GPA Global and we’ve changed our name to GPA Luxury!
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GPA global acquires California-based dot graphics
Meet the newest member of the GPA family: Dot Graphics
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How to create award-winning luxury packaging
Toby Wilson, director of luxury packaging at GPA Luxury, talks about the processes involved in creating award-winning luxury packaging, ahead of Packaging Innovations and Luxury Packaging London 2019
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Think outside the box! How to command consumer attention in the age of the influencer
A clever, interactive invite pack we recently manufactured for beauty brand Rituals got us thinking about marketing in the influencer age. Here’s our take on how to create an influencer kit that will really get people talking.
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The Greenhouse Project: GPA Cares
In 2015, the GPA Global team partnered with the charity Captivating International to help fund a fantastic new initiative: the Greenhouse Project. Based in China’s Qinghai Province, the initiative provides greenhouses to impoverished families, letting them grow and sell their own produce. We’ve written an update on the project to let our friends and clients hear about its excellent progress – and to encourage you to donate! GPA promises to match every dollar you donate, ensuring more families can benefit from this fantastic initiative.
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A brand new GPA Global/MW Luxury logo is launching this month!
In May our parent company GPA Global will be unveiling an exciting new logo – and you can see it in person at Luxe Pack New York.
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The power of luxury packaging in the influencer age
Influencers are changing the way that people shop – and with the right luxury packaging, brands can make that work to their advantage. Learn about the modern influencer, and find out how the MW Luxury team has helped to craft some fantastic influencer kits.
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Michael Kors commissioned MW Luxury to manufacture a very special container for its fragrance Sexy Ruby.
Michael Kors commissioned MW Luxury to manufacture a very special container for its fragrance Sexy Ruby. The team was also asked to manufacture a PR kit with additional elements. News Packaging, No 44
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La Mer developed a limited edition promotional pack.
La Mer developed a limited edition promotional pack. Designed in-house by Justin Weinrich and Reg Sandland, the brief for pack was passed onto MW Luxury team for manufacturing. News Packaging No 44
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MW Luxury just hit 2,000 followers on LinkedIn!
We just hit 2,000 likes on here! Welcome all our new followers, and thank you to everyone who has supported us over the years. Here’s to the next 2,000!
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A win for MW Luxury at the LUX Global Excellence Awards!
LUXlife Magazine has honoured the MW Luxury team with a Global Excellence Award! We’re delighted to have been named Best Luxury Brand Packaging Development Company.
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PaperSpecs reviews our Christmas Bee Book (now available to buy)!
Our 2018 Christmas gift, the Bee Book, has received a fantastic write-up from PaperSpecs, a resource for industry creatives dedicated to all things paper and print. Click here to find out what founder Sabine Lenz had to say about our special book…
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MW Luxury at Luxe Pack LA, February 27-28
The MW Luxury team is headed to LA! On the 27th and 28th February we’ll be exhibiting at Luxe Pack in the Barker Hangar, Santa Monica. Pay us a visit at stand E21 to get a look at our latest packs.
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La Mer Crème of Mystery features in Formes de Luxe
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Competition time: Get your hands on the MW Luxury Bee Book!
To win your own Bee Book and seed paper head to the MW Luxury LinkedIn or Instagram page. Like and share our post to help spread the word and you’ll be in with a chance to win – we’ll pick 25 winners at random.
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PaperSpecs reviews our 2017 Christmas pack: A Box is Not a Home
The brilliant people at PaperSpecs have just reviewed our Christmas gift from 2017, A Box is Not a Home, and given it a glowing write-up! Why not get in the festive mood and revisit our beautiful gift box by reading and sharing this lovely review?
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MW Luxury and Lucas Luxury Packaging at the Spirits Packaging Summit 2018
Headed to the Edinburgh Assembly Rooms for the Spirits Packaging Summit 2018? The MW Luxury team will be in attendance at stand 23, where our new sister company Lucas Luxury Packaging is exhibiting. Stop by and say hello!
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MW Luxury bags Bronze and Silver at the Pure Beauty Awards
Bronze and Silver for two of our best loved beauty packs at the Pure Beauty Awards 2018
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Time to ditch the GTR bling?
Global travel-retail drinks packaging is known for its flashy decanters and fancy gift boxes. Joe Bates investigates whether it can become more sustainable...
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Luxury Packaging 2018: Visit the MW Luxury stand J56
The MW team are headed for the London Olympia! Come to Packaging Innovations 2018 on September 12-13 to view some of our fantastic packs.
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In an increasingly crowded sector, how do luxury brands stand out?
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Luxury Packaging Awards 2018. MW shortlisted in five categories.
Having examined a high number of top quality entries for September’s Luxury Packaging Awards, the judges have decided on the shortlists.
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MW Luxury packaging featured in Formes de Luxe
Formes de Luxe | May 2018
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Privacy Policy
Privacy Policy update, May 2018
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Action packed entertainment
Digital downloading has clearly had an impact on DVD, CD and video game packaging Tony Corbin finds out how pack designers and manufacturers have responded
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POP Displays & Award-Winning Packs: Catch the MW team at Luxe Pack New York
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Our New Logo: MW Luxury powered by GPA
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Three Trophies for the MW Team at the 2018 PAC Awards
The MW team just won three awards at the PAC Global Leadership Awards 2018. Our Directors of the Americas, Dustin Wills, attended the event to pick up awards for two packs: our Bacardi Carta Negra music speaker, and our oversized makeup compact for the Victoria Beckham Collection Daylight Edition.
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Packaging gets eco-friendly
Premiumisation and conveying craft values remain key drivers within spirits packaging, but sustainability is moving up the agenda. Joe Bates reports.
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MW Luxury Packaging manufactures for Diageo
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MW Luxury Packaging at Luxe Pack Los Angeles, February 7-8
Luxe Pack is hosting its first annual tradeshow in Los Angeles this February – and the MW Luxury Packaging team will be in attendance! On February 7th and 8th you can visit us at stand C10 in Santa Monica’s Barker Hangar.
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Inside the Artist’s Studio: Our Meeting with Screen Printer Lorenz Boegli
Earlier this year, MW creative artworker Bernardo Bobone travelled to Switzerland to meet with Lorenz Boegli. An innovative screen printer with 25 years’ experience, Boegli was a key collaborator on MW’s 2017 Christmas gift, kindly donating pages for our special boxes. You can find out what happened when Bernardo met Lorenz here.
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La Mer Maze Box Wins Silver at the Trending Packaging Awards
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A box is not a home...
Snow has started to fall, which means at MW we’re getting ready to send out our Christmas gifts. This year, on behalf of each recipient of the MW gift box, we will be making a donation to the Cambridge-based homeless charity Jimmy’s. Take a look at our special pack, and learn more about how MW is giving back this Christmas.
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Quality Control processes in luxury packaging
MW Luxury Packaging Operations Director Robin Argyrou explains the Quality Control Processes involved in high-end Luxury Packaging
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MW Luxury Packaging Bags Innovation Award at Diageo Supplier Banquet
Each year Diageo honours its hardworking suppliers with an awards banquet. On November 1st the MW team attended the 2017 Diageo Supplier Awards and walked away with an award for Innovation Excellence.
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Best in Show - Two-Trophy Triumph for MW at NJPEC Package of the Year
On the 16th November, MW attended the NJPEC awards and were awarded two top industry trophies. One of the winning packs was the Victoria Beckham Collection Daylight Edition, which also bagged a trophy at the Luxury Packaging Awards earlier this year.
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An Exciting New Partnership: MW Luxury Packaging unites with GPA Global
In news that has the entire industry talking, two packaging manufacturers – MW Luxury Packaging and GPA Global – have united.
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The limited-edition single malts born of ghost distilleries
With the long nights drawing in and the air growing crisp with autumn chill, it’s never been a better time to huddle by the fire with a warming glass of whisky – particularly if it’s been released by a ghost distillery.
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MW Luxury Packaging Showcase their Packs for Diageo’s 2017 Special Releases
MW Luxury Packaging manufactured the packs for Diageo’s Special Release whiskies five years in a row. Find out what went into the making of these special packs here.
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New packaging to lure Millennials
Exclusivity, personalisation and added value are becoming vital elements of travel-retail drinks packaging in a bid to attract Millenial travellers.
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News Packaging No 32
Proud to see our packs in the News Packaging magazine.
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Favourite Design of the day
We are very proud to see one of our projects being selected for the annual 'Favourite Design 2017' book. A joint success for MW Luxury Packaging and Force MAJEURE Design who designed the pack.
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The show's on the road
The travel retail market is increasingly a focus for luxury brands' premium launches and limited-edition exclusives and yet packaging is seldom designed for the channel. POS merchandising, meanwhile, is showing unbridled creativity.
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The Luxury Packaging Awards 2017 – A Win for MW
The MW team just came top in the Cosmetics category at the Luxury Packaging Awards 2017. Click here to catch a glimpse of our gorgeous winning pack.
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Packaging Innovations 2017, London Olympia
Thank you for stopping by stand J56 at this year’s Packaging Innovations in the London Olympia.
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MW Luxury Packaging to Exhibit at Packaging Innovations 2017
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Elegant look for Johnnie Walker limited edition
Luxury pack in honour of the fourth annual release of Johnnie Walker Private Collection. Packaging News, July 2017.
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MW’s Top Five “Musts” for Luxury Spirits Packaging
Creating the perfect piece of packaging isn’t easy at the best of times – but when the product inside is a bottle of limited edition liquor it can be even harder. The pack should be a feast for the senses, represent the brand, denote a superior level of quality and, at the same time, never overshadow its precious contents.
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MW Luxury Packaging in 'News Packaging'
News Packaging 2017
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Luxury Packaging Awards 2017. MW shortlisted in four categories.
Having examined a high number of top quality entries for September’s Luxury Packaging Awards, the judges have decided on the shortlists.
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MW Luxury Packaging reveals luxury gift box for Aerin.
luxury briefing, May 2017
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La Mer Packaging - video review by PaperSpecs.com
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Designing Luxury Packaging by Telling a Story.
Many things go into the running of a successful business, and the most important is an in-depth understanding of the purpose their packaging serves. Standard packaging is designed to protect its contents, provide information, and convey an idea of price range. But with luxury packaging, it’s a different story.
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The Heritage Connection - Formes de Luxe, May 2017
Diageo global design director Jeremy Lindley discusses the newcomers to Johnnie Walker's lineup, how he is addressing the craft trend and the link between the brand's packaging design and its history.
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The WorldStar Awards 2017: Celebrating Our Sinatra Century Win
Last year, MW’s Sinatra Century pack was honoured with a WorldStar Award for Packaging Excellence – and this month, the team finally got their hands on the striking blue trophy.
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MW’s Slovakia Operations Site
For the MW Luxury Packaging team, 2016 was a huge year. We collaborated with global brands like Estée Lauder and Johnnie Walker, walked away with silver and bronze trophies from the Starpack Awards and – most exciting of all – opened a new factory in Europe.
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Nolet's Dry Gin Reserve
Formes de Luxe March 2017 | Only 500 bottles of NOLET's premium Dry Gin Reserve is produced annually.
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'Rich Niche' and MW Packaging
Elitist cosmetics that don't skimp on superlatives: these products deem themselves highly effective, very beautiful, and incredibly expensive! The role of packaging is to enhance formulas, favoring aesthetic and functional quality with revolutionary innovations. Every detail counts for those who want to take part in this mini Eldorado.
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MW wins two Golds at the 2017 PAC Awards
MW Luxury Packaging, the leading luxury packaging developer and manufacturer, wins two Gold PAC Global Leadership Awards during the official ceremony in Florida, US.
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MW’s Sinatra Century pack wins big at the WorldStar Awards 2017
We are celebrating the release of this special pack all over again, having walked away with a WorldStar Award in the Luxury category.
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Packaging the Perfect Luxury Gift
Luxury isn’t just about good looks. It’s about crafting a process.
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MW produces packaging for Estée Lauder, Crème de la Mer
Earlier this year, MW Luxury Packaging worked with Estée Lauder to produce an exclusive Victoria Beckham make-up case. Now MW and Estée Lauder have teamed up again, to create a luxury bento-style gift box for their world-renowned Crème de la Mer products.
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MW celebrates a successful year with their limited edition Christmas gift.
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Judging high-end packaging awards - Toby Wilson, COO of MW Luxury Packaging.
Interview with Toby Wilson, COO of MW luxury packaging about his involvement in the branding and packaging community, including his recent work as judge and panel member at the international spirits challenge and the Harpers Design Awards. News Packaging - November 2016
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MW packaging got featured in "Formes de Luxe"
November 2016
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Profusion of Grandeur
From premium to super luxury and all in between, Simon Creasey finds that there’s much activity and an increased rate of change in luxury packaging.
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Starpacks 2016. Silver Award for MW
Success! MW wins two out of three awards in the luxury category at Starpack Awards 2016 ceremony in London.
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Starpacks 2016. Bronze Award for MW Luxury Packaging
Success!! MW wins two out of three awards in the luxury category at Starpack Awards 2016 ceremony in London.
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Rigorous Testing and Risk Management Set MW’s Luxury Packs Apart from the Crowd
MW Luxury Packaging will be using this year’s events in London and Monaco to showcase their cutting edge, super functional packs.
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Luxury Packaging Awards 2016 | MW to showcase its best luxury products
MW Luxury Packaging will highlight its cutting edge, super functional packs at Luxury Packaging 2016.
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Adding the final touch of opulence – Meet the company behind the packaging of your favorite luxury brands
MW works behind the scenes to ensure that great products are always housed in packaging that is a luxurious and aesthetically appealing but durable and protective.
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Johnnie Walker & Sons Private Collection - 2016 edition
For the third year running, Johnnie Walker have released their John Walker & Sons Private Collection blended scotch whisky. This year, "fine honeyed notes" are the theme, and once again only 8,888 bottles have been released. In honour of this special occasion, the Johnnie Walker brand has teamed up with MW Luxury Packaging team to produce an elegant wood-effect pack.
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MW Luxury Packaging attends risk management course in China.
MW Luxury Packaging has sent its Asia team members to a specialist risk management course in China.
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MW Luxury Packaging produces luxury display case for Dieline Award trophy
For the second year in a row, MW Luxury Packaging have teamed up with The Dieline and Neenah Packaging to produce a luxury display case for The Dieline’s award trophy, which was showcased at The Dieline Awards 2016.
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El Dorado developed by MW Luxury Packaging
In celebration of Guyana’s fifty years of independence, El Dorado have released this rare Grand Special Reserve Rum, boxed in limited edition packaging designed by Pinberton design, developed and manufactured by MW Luxury Packaging
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Treasurer Vape E-cigarette kit
It’s fair to say that vape pens are having a moment. To stand out in a burgeoning market, Mormedi designed this beginner’s kit for those interested in taking a step into the world of e-cigarettes.
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MW Luxury Packaging Develops and Manufactures Pack for Exclusive Whisky
Less than 3000 bottles of this aged whisky from the now closed Brora distillery exist worldwide, and with its soft, chocolate-infused taste and irresistibly smoky scent, it’s easy to see why it would be in such high demand. To help celebrate this wonderful, rare drink, MW developed and manufactured a limited edition box, one of seven unique packs designed for Special Release single malt whiskies.
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MW Luxury Packaging recognised for Jack Daniel’s and Johnnie Walker designs
MW Luxury Packaging has won two awards for the redesign of Jack Daniel’s Sinatra and Johnnie Walker Blue Gift Pack.
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PAC Global Leadership Awards for MW Luxury Packaging
MW Luxury Packaging, the leading luxury packaging developer and manufacturer, wins two PAC Global Leadership Awards during the official ceremony in Florida, US.
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The Finishing Touch: How Luxury Products Become Must-Have Gifts
Is there anything better than giving someone a gift and seeing them react with joy? With Christmas just around the corner, people across the world are searching for special gifts they would like to give to friends and family on the big day.
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MW Luxury Packaging Wins WorldStar Award
MW Luxury Packaging, 2015 Luxury Packaging Manufacturer of the Year and the winner of many prestigious awards, has won a WorldStar Award for their Sonos Blue Note pack.
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Jack Daniel's Sinatra 100 Years Special Edition
Brown Forman, in celebration of what would have been Frank Sinatra’s 100th birthday, have created one of the companies most prestigious and expensive whiskies ever. Jack Daniel’s Sinatra Century is an extremely limited release drawn from just 100 barrels, “handpicked by master distiller Jeff Arnett”. The product was bottled at 100 proof and featured a specially designed bottle and bespoke luxury collector’s gift box inspired by Sinatra’s signature style.
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Packaging Manufacturer of the Year Award for MW Luxury Packaging
MW Luxury Packaging has been awarded the Packaging Manufacturer of the Year during this year’s Luxury Packaging Awards ceremony in London last week. The judges commented that they are a great company with great service and wide variety of well executed packaging solutions.
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Christian Louboutin nail polish gift set
This is the most luxurious and sensational nail polish gift set I have ever seen, hands down (pun intended). Christian Louboutin has packaged up some of their show-stopping nail polish bottles into a gift set featuring three striking shades with three different limited edition package designs. Pink developed the design, and MW Luxury Packaging used double thickness rigid board to manufacture each special box.
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CÎROC Vodka
CÎROC vodka is a relatively new player within the vodka market. It stands alone as the world’s first and only vodka made exclusively from French grapes. I’ve always known of CÎROC as associated with their brand ambassador Sean “Diddy” Combs. However, their limited edition CÎROC X packaging design just might eclipse the star who has been helping make a name for the spirit.
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Luxury Packaging Awards 2015 | Packaging Manufacturer of the Year winner
The Luxury Packaging Awards 2015 winner in the Packaging Manufacturer of the Year category was announced at the Grosvenor House Hotel, London event.
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"At MW, we pride ourselves on manufacturing the unique"
Interview with Toby Wilson, COO of MW Luxury Packaging. News Packaging No. 21
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Johnnie Walker Blue.
The latest in a line of yearly Johnnie Walker Blue Gift Packs. News Packaging No.21
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