• 12th December 2016

Packaging the Perfect Luxury Gift

Luxury is an overused word, especially at Christmas. Come December 1st, we’re bombarded with products promising the ultimate luxury experience – but more often than not, the packaging boasts more than the contents can deliver.

For a company like MW Luxury Packaging, luxury isn’t just about good looks. It’s about crafting a process; one which starts with a brief and ends with a high-quality pack perfected down to the last detail.

MW have been manufacturing luxury packaging for more than 20 years, creating unique packs for huge global brands like Jack Daniels, Sonos and Christian Louboutin. Their manufacturing journey begins when they receive a brief from the client. After carrying out a full assessment that looks at budget and feasibility, they move on to product development.

Careful, quality-controlled construction begins, utilising the finest resources available; suede, soft-touch paper, grosgrain ribbon and metallic foils are just some of the materials MW regularly incorporate. Along the way, the pack is tested rigorously to make sure it is fit for purpose and meets MW’s incredibly high standards.

The end result might resemble their recent collaboration with Victoria Beckham and Estée Lauder, a sleek black make-up case featuring a touch-activated LED mirror; or their Johnnie Walker Blue Gift Pack, with its gold lettering and premium navy paper.

MW pride themselves in producing award winning, considered and beautiful packaging that supports and enhances the product inside, and adds to the consumer experience. After all, the best Christmas gifts are beautiful inside and out.