• 14th July 2017

Elegant look for Johnnie Walker limited edition

Packaging News, July 2017.

MW Luxury Packaging and Force Majeure have delivered the packaging for a limited edition Johnnie Walker launch. 

Force Majeure designed the pack and MW Luxury Packaging was the supplier.

Diageo's Johnnie Walker Private Collection 2017 Mastery of Oak pack design was inspired by both the oak barrels in which this complex blended whisky was aged, and the clean, classic lines of the bottle itself.

Constructed using grey recycled board, the pack boasts a handmade rigid board substructure. It has been wrapped in bespoke four-colour print paper, micro-embossed to give the look and feel of raw wood.

Elegant gold foil branding bearing the John Walker & Sons logo completes the exterior.

Inside the bottle rests snugly in a cream PU leather fitment, and can be easily slipped from its recess with the use of a bespoke grosgrain ribbon attachment.

By Waqas Qureshi

Packaging News July 2017 MW Luxury Packaging 2