- 23rd May 2017
The WorldStar Awards 2017: Celebrating Our Sinatra Century Win
Every year, packaging designers and manufacturers from around the globe gather for the WorldStar Awards. The annual event, hosted by the World Packaging Organisation, was launched in 1970 to celebrate skill and innovation in the packaging industry.
Last year, MW Luxury Packaging attended to pick up an award for our Sonos Blue Note carry case, which won in the Luxury category for 2016. This year, we were on the guest list once again, this time to collect an Award for Packaging Excellence for our Jack Daniel’s Sinatra Century case.
Created to celebrate the centenary of Frank Sinatra, the pack for this limited edition whiskey is comprised of a leather-lined, midnight blue wooden case with a gold handle. The case is fronted with a solid, hinged door and opens to reveal the bottle of Sinatra Century, along with a hardback book and a replica tiepin containing a recording of Sinatra performing in Las Vegas.
The clean, classic lines of the case were designed with Sinatra’s iconic style in mind, and the sturdy build ensures that the precious bottle remains protected from dust and damage.
Having heard of our win at the end of last year, it was a joy for the MW team to finally get our hands on this prestigious award.