- 19th September 2017
The Luxury Packaging Awards 2017 – A Win for MW
The MW team have some exciting news: we’ve been presented with a top industry honour at this year’s Luxury Packaging Awards.
The winning pack came top in the Cosmetics category and was manufactured earlier this year as part of a beauty collaboration between Victoria Beckham and Estée Lauder. The Victoria Beckham Collection Daylight Edition is styled as an oversized beauty compact and houses a selection of desirable make-up items.
Our award-winning pack was crafted using an MDF substructure and is housed in a protective black tertiary carton. Its elegant black and gold design features padded black PU leather and electroplated gold frames running around the edges.
For ease of opening, the case has been fitted with a sleek gold clasp; inside, the make-up items lie in a black suede fitment opposite a light-up mirror. Feedback from the awards judges drew attention to the pack’s “sleek design” and “good use of materials”.
Though this was our only win of the evening, the MW team were also praised for our work on another Estée Lauder pack: Aerin Rose de Glasse d’Or. To house this elegant fragrance, we manufactured a delicate, floral box and leather fitment; this pack was highly commended in the Perfume category (coming in second to Penhaligon’s) and praised for its “premium materials”.
The Luxury Packaging Awards are a huge industry event for the MW