- 13th March 2019
La Mer developed a limited edition promotional pack.
It is a rigid box with double doors that open outwards to reveal the interior chamber. The exterior has been wrapped in deep blue metallic art paper with a matte, soft-touch finish, and the doors are sealed with a circular, chromed zamac plaque bearing the La Mer branding. The innermost chamber contains two fitments on separate levels, each holding a pot of Crème de la Mer. As the front flap is pulled back, these fitments descend until the base is sitting flat. The final touch is hidden speaker system within the sound of waves crashing on the shore.
