Here at GPA Luxury we’re no strangers to the Pure Beauty Awards. Last year, two of our packs bagged Silver and Bronze. Now we’re gearing up for another awards ceremony as our influencer pack for Rimmel’s Wonder’Luxe Volume Mascara has been shortlisted in the same Brand Innovation category we triumphed in last year: Best New Design & Packaging.

The nominated pack was manufactured in a small run of just 380, and was developed as a premium gift for beauty bloggers. We used an angular, pyramid structure to give the pack a striking shape, evocative of the mascara tube within. Outside the pack is wrapped in iridescent rose gold paper; inside, the mascara sits snugly in a fitment covered in soft black flocking. The final details are a removable mirror and a secret compartment containing three eyebrow mascaras.

The awards ceremony will be held at 8 Northumberland Avenue in London on 24th October, with voting open until 4pm on 24th September. If you’re a fan of our Wonder’Luxe pack, make sure you visit the Pure Beauty Awards site and scroll down to “Best New Design and Packaging” to register your vote. With your help we’ll walk away with another trophy!

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