In the autumn of 2019, Diageo announced its Special Releases: a carefully curated line-up of eight special Scotch whiskies, bottled and released under the theme “Rare by Nature”. The single malts in the collection come from big names such as The Singleton of Dufftown, and long-closed “ghost” distilleries such as Pittyvaich. One feature they all have in common is that they are extremely rare, and highly sought-after within the whisky community.
In keeping with past years, the GPA Luxury team was invited to contribute to the project, this time crafting a beautiful pack for one of the collection’s stand-outs: Mortlach 26-Year-Old. Hailing from Speyside, this punchy single malt was matured in first-fill sherry casks, and combines savoury notes of tobacco and leather with chocolate, vanilla and cherry. Of the entire Special Releases collection, the Mortlach was the only whisky to be housed in a rigid box presentation pack.
We began by crafting a rigid board, shoebox-style structure, with a base and a hinged lid. We then wrapped the pack in bespoke core-dyed blue paper, embellished with detailed imagery, which takes its cue from the whisky’s label. We added the graphics – a stag in its natural habitat – in gold foil, continuing the imagery onto the back of the pack, to create a 360-degree effect.
The Mortlach branding was added in gold foil and embossed to add texture and depth, while further accent text was printed in white. The stag’s head was also embellished with spot varnish to create an even stronger visual impact.
The pack is opened by gently lifting the lid, which is attached to the base on the left side. Inside, the bottle rests snugly within a white, faux-suede fitment – white was selected specifically to provide an elegant contrast to both the blues and golds of the label, and the rich bronze of the whisky itself.
The final detail is a white grosgrain ribbon attachment beneath the neck of the bottle, which is used to slip the whisky from its recess.