- 23rd October 2017
MW Luxury Packaging Showcase their Packs for Diageo’s 2017 Special Releases
For the fifth year running, MW Luxury Packaging
In taking on this project, the MW team were only too aware of the specific challenges it posed. Not only are many of these whiskies exceedingly rare and expensive (thus requiring the most protective packaging), they’re also known for their distinctive branding, which must be carried through in the manufacturing stage. More than anything, though, each pack has its own unique demands, which have to be met individually with the utmost care and attention.
Now after many months of hard work, the MW team are ready to show off their eight-pack collection. The oldest whisky on the list is the rare, 52-year-old Port Dundas, which has been housed in a pale aqua blue box, fronted with an illustration of the now-closed distillery. The pack boasts a gold foil monogram, hand-placed labels, and a vacuum formed bottle fitment with an EVA base, colour-matched with the exterior.
On the younger end of the spectrum – but holding its own amongst the more mature single malts – is the 17-year-old Teaninich, which has been released 200 years on from the opening of the distillery where it was brought to life. To achieve a soft, inky finish, the pack was wrapped in white core paper printed with multiple hits of black. Copper foiling was layered on top, and photo-luminescent UV inks utilised in the logo and other areas of detailing to make them visible in the dark.
When it came to sentimental value, the MW team were pleased to see the return of two past favourites, Port Ellen and Brora, having manufactured the packs for these whiskies in the past. In keeping with the timeless, luxury appeal of these sought-after whiskies, both packs were constructed in a traditional shoe box shape, and feature inner fitments lined with velvet. Subtle embellishments were incorporated in the form of spot UV branding (Port Ellen) and pin-line embossed paper (Brora).
Even more exciting embellishments and
Following this successful project, we can likely expect to see future collaborations between Diageo and MW Luxury Packaging.