- 04th October 2017
News Packaging No 32
Johnnie Walker Private Collection 2017 Mastery of Oak
Limited Edition pack
MW's pack was inspired by both the oak barrels in which this complex blended whisky was aged, and the clean, classic lines of the bottle itself. Constructed using
La Mer
La Mer invited previous collaborators MW Luxury Packaging to create a bespoke presentation box for its Revitalizing Hydrating Serum.
The box is inspired by the pages of a children's pop-up book. The pack exterior is a rigid hinged box. At first glance, its muted colouring and subtle blind deboss branding seem understated; in the right light, the blue speckled foil paper glitters ocean green, hinting at the beauty within. Lift the lid and an accordion of illustrated book pages spill out. The pages were crafted using uncoated stock and conjure the feel of an Impressionist's sketchbook. In place of a final page is a panel containing a removable mirror; when the box is fully opened, the mirror reflects the bottle od Hydrating Serum beneath.
Source: News Packaging, No 32
