• 11th March 2020

Rimmel Lasting Matte Mailer selected as a finalist for the Pure Beauty Awards!

Excellent news from GPA HQ: our inventive mailer for Rimmel’s Lasting Matte range is a finalist in the Pure Beauty Global Awards 2020.

Our pack has been shortlisted in the category of Best New Design & Packaging, along with 18 other fantastic products from big-name brands such as Dr. PAWPAW and Molton Brown.

The pack in question is a three-tiered, gate-opening box wrapped in off-white paper. Inside are three trays sitting at different levels and holding the various products: foundation, primer, concealer and a beauty blender sponge. Built along one segmented piece of backing, the pack is designed to stand upright and fold completely open.

This cleverly designed mailer makes for the perfect influencer kit, giving excellent exposure to the items in the range, while allowing the user to interact with the various products in a unique way.

The Pure Beauty Global Awards ceremony will be taking place on May 14th in the Hotel Okura, Amsterdam, with the final decisions on winners made by a team of industry experts. Last year, our influencer kit for Rimmel’s Wonder’Luxe Volume Mascara picked up Bronze in the same category – so we’re hoping for a repeat performance!