• Diageo

John Walker & Sons King George V Chinese New Year Pack

Johnnie Walker was established in 1820 and a century later was already one of the most popular and well-respected Scotch whiskies in the world. But it wasn’t until King George V made the brand an official supplier to the Royal Household in 1934 that Johnnie Walker’s golden reputation was set in stone.

In celebration of this momentous event, the brand released John Walker & Sons King George V, a blended Scotch whisky drawn from some extremely rare casks, including those at the ghost distillery of Port Ellen.

Recently, the team at Johnnie Walker decided to put out a limited edition pack for the King George V in celebration of Chinese New Year. The resulting pack, which was manufactured by the GPA Luxury team, brings together the John Walker style with the lively and colourful imagery of Chinese tradition. 

We crafted a book-style pack from premium recycled grey board, using handmade construction techniques. To wrap the exterior we used a deep blue core-dyed uncoated paper embellished with vibrant red inks and gold foils. The imagery here includes traditional Chinese knotwork and a rippling golden dragon.

In keeping with centuries of Johnnie Walker tradition their iconic diagonal branding was maintained, leaving an area of empty space across the front face of the pack. The brand name and logo are marked out in gold foils, along with the words “Limited Edition Design” as a reminder of the unique appeal of this pack.

Inside, the bottle of King George V rests in a fitment wrapped in cream, premium PU leather. A colour-matched grosgrain ribbon runs the length of the fitment and can be used to smoothly slip the bottle from its recess. Opposite, another cream fitment holds a booklet containing five red envelopes – a traditional gift at Chinese New Year. 

Julie Bramham, global brand director at Johnnie Walker, has praised the finished pack, saying: “The wonderful illustrations…are a fitting tribute to this exquisite whisky... We're delighted to see it added to our Chinese New Year offering.”

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