Last year we unveiled the results of a unique collaboration with the Johnnie Walker team: a presentation case for their John Walker & Sons King George V whisky, beautifully illustrated with traditional Chinese imagery in celebration of the New Year.

For Chinese New Year 2022, we teamed up with John Walker & Sons once again to produce a brand new case, this time to house a 2021 bottling of their excellent blended Scotch whisky. This year’s design was created by Chinese artist Shan Jiang, in collaboration with Butterfly Cannon and Art2gether, and features an illustration of a mythical creature known as Bai Ze, which is associated in Chinese culture with virtue, nobility and protection from evil.
 
To ensure continuity with our last Lunar New Year pack for the King George V whisky, we worked with exactly the same pack structure: a standing case of two halves made from premium recycled grey board. Inside, the whisky occupies one half, resting in a fitment that has been lined with cream PU; in the other half is another cream fitment holding a booklet of traditional red envelopes.
 
Wrapping the exterior of the pack is uncoated navy paper, bearing Shan Jiang’s exquisite illustration in an array of reds, golds and blues. The John Walker & Sons branding and logo are marked out in gold foils and, as with last year’s pack, the stripe of empty space across the front offers a nod to Johnnie Walker’s iconic diagonal branding.
 
Happy New Year from the GPA Luxury team to all our Chinese friends! 

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